Gamified tests for recruitment are engaging, entertaining, interactive, and enjoyable. They give you an edge in attracting diverse Gen Z talent. Here, we’ll discuss why gamification of assessments and hiring processes can attract efficient Gen Z candidates to your business.
Gen Z (born between 1995 and 2001) belongs to the tech-savvy world and grew up living most of their lives in the digital world. Technology wasn’t something they had to learn in their later years. It has been a part of their daily lives since their birth.
This makes traditional recruiting methods boring and outdated when hiring Gen Z. They want something different, unique, and relatable. It means technology is not an option but a necessity if you want to attract Gen Z to your business.
Statistics show that Gen Z will comprise 30% of the global population and 27% of the workforce. While 65% of them say they are eager to learn, 47% claim to be career-oriented. However, unlike the previous generations, Gen Z is more particular about workplace recognition, career opportunities, support for mental health, and salary.
Gamified tests are the key to Gen Z recruitment, who are digital natives and want quick solutions. Endless interviews and numerous hiring levels are a huge turn-off for most of them. Instead, they prefer high-tech hiring processes with accountable practices. In this blog, we’ll read how online gamified assessments can streamline your recruitment and attract more Gen Z employees to your business.
Gamification in Hiring Gen Z
Forget lengthy job applications, CVs, cover letters, and in-person interviews. When dealing with a generation that grew up playing video games, gamification of recruitment is the way to go. It doesn’t mean that a business should use a video game to recruit Gen Z.
You must create engaging, attractive, and interactive solutions that recreate real-life scenarios in the virtual world to assess the cognitive, interpersonal, and behavioural characteristics of candidates. It is a well-thought-out and structured approach for hiring Gen Z. With real-time challenges and simulations, you can measure and evaluate a broad spectrum of skills, abilities, knowledge, and traits while showing that the business takes a digital-first approach.
For example, PrepAI is a smart AI quiz generator that creates cognitive ability tests and assessments in real-time. You can conduct the tests online and share instant results with the candidates. This shows Gen Z that you value their time and energy. Additionally, the tool provides in-depth insights through the interactive dashboard for recruiters to measure candidates’ performance, compare the results, and identify behavioural patterns. It’s a win-win situation as you attract Gen Z while reducing workload for the HR teams.
Benefits of Gamified Assessments
Gamified tests can highlight and help identify the best traits of the candidates while keeping them engaged in the recruitment process. With Gen Z forming a majority of the talent pool across the globe, gamification of recruitment and assessments can result in the following benefits:
Greater Candidate Involvement
Gen Z doesn’t have the time and patience for what they consider boring. They want entertainment in everything, and that includes recruitment. Thanks to gamification psychometric testing, you can create hiring assessments that not only measure the abilities and skills of the candidates but keep them involved and interested in the process throughout. It is a new form of aptitude test with interactive elements, visual content, etc. Memory cards, word logic, puzzles, crosswords, grids, etc., are some examples. It’s just like an online game, but it provides the required insights to the HR teams and ensures the candidates are immersed in completing the game. Moreover, such games can be extended to the onboarding and training processes as well.
Streamline Screening
Screening resumes and job applications is an exhausting process and takes too much time. Even if you automate it, you cannot be sure if the resumes accurately define the candidates. However, with gamification and competency based assessment tests, you can streamline and reinforce the screening process. Instead of relying on what you see in the resume, you shortlist potential candidates based on their performance in the gamified assessment. Moreover, from Gen Z’s point of view, you have a smart recruitment process that appeals to their tastes. The candidates also don’t have to wait for weeks or months to know the status of their application.
Reduce the Hiring Time
In our fast-paced world, time is money. However, many organizations seem to spend a tremendous amount of time and money on a lengthy recruitment process. You cannot justify such complex procedures to Gen Z. They want quick action and instant results. AI and automation should be used the right way to reduce the time to hire as well as to attract Gen Z candidates to your organization. Gamification of functional assessments using tools like PrepAI eliminates unwanted steps and reduces hiring time. It also gives more reliable results by focusing on the behavioural traits of the candidates.
Access to Diverse Talent
Gamification makes recruitment an online process. Combined with Gen Z’s preference for remote working and online interactions, it gives you more opportunities to attract diverse talent without geographical and demographic restrictions. By creating competency based learning assessments with real-life simulations, you can evaluate their learning approaches, capabilities, and personality traits. They also provide insights into their background and cultural influences. By being accessible to a larger and diverse talent group, you will have more options to choose from and hire the best candidate for the job. Moreover, it gives a competitive edge and helps attract potential candidates before others. Being early in the recruiting game is always a bonus.
Scalable Assessments
Whether it is cognitive or technical assessments, one factor of concern is scalability. How can you conduct the same tests for hundreds of candidates across different locations and share results quickly? Gamification of hiring assessment also helps in scaling them as per your requirements without increasing the costs or consuming more resources. Additionally, organizations should also scale the outreach programs to attract more Gen Z candidates to apply for the job.
Better Employer Branding
Employer branding is a key player in successful recruitment. Gen Z doesn’t grab the first offer. They like to work with businesses that value employees, provide good salaries and learning opportunities, and have a healthy work environment. Gamification of assessments can enhance your brand value in the employee market. This gives you a chance to attract capable and worthy candidates. It is a creative and innovative hiring method and indicates that the business is willing to adapt to the changing times. It also presents you as a digital-first organization.
Conclusion
Gamified hiring assessments have much to offer businesses, especially when a good portion of the talent pool prefers the same. From reducing recruitment time to eliminating unwanted steps and building real job experiences, an organization can prove itself as a valuable place to work and have a successful career. Invest in technology to create innovative Gen Z hiring practices and merge the real world with the digital world. Gain access to the top talent across the world by integrating PrepAI with your systems to create and conduct automated gamified assessments. Gamification is here to stay, so take your first step to future-proof your business.
